The 2020 Social Media Holiday Calendar
Creating content around these ideas will help you to boost engagement and followers to your Facebook, Twitter and Instagram accounts. Not only that, you can tie all these content ideas for social media platforms directly into your blog content. I also find that when you have high social engagement, you can leverage that audience to increase your email subscribers.
You’ll find the most popular holidays for each month listed and shown in an infographic for each and every month of the year.
December — the mother of all holiday seasons — is a hectic month, to say the least. So many holidays to keep in mind, but don’t give up, you can almost make out the finish line. End the year with a bang, by exceeding everyone’s, even your own, expectations.
China released its official holiday schedule for 2020 through its “Circular of the General Office of the State Council about the Public Holiday Arrangement for 2020” on November 21, 2019.
As is traditional, the holiday schedule features two major week-long holidays: Spring Festival (also known as Chinese New Year) and Mid-Autumn Festival (which includes the National Day).
In 2020, the Spring Festival falls between January 2and 30, and the National Day holiday between October and 8.
Foreign human resource managers should note that Saturdays and Sundays are often marked as additional official work days in China to compensate for long holiday breaks.
For example, in 2020, Sunday, January 1and Saturday, February are designated as official work days to partially offset the seven days off for the Spring Festival.
Private companies in China, however, have the right to determine their own schedules – that is allow for additional days off – so long as the official holiday calendar is maintained.
Your holiday sales calendar
In retail and ecommerce, every day is a celebration: from Stuffed Mushroom Day in February to Pi Approximation Day in July. But with so many occasions to mark, it’s important to understand which of these exciting days and events are relevant to your business.
So let’s start with the basics–holidays and spending events that are a must-have on any marketing calendar.
Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass.
Ecommerce dates and holidays in Q1
The first quarter of the year is about reconnecting with the customers who discovered your store during 201holiday shopping spree. Concentrate on building relationships with your customers and encourage retention and loyalty.
Sprout Social survey discovered 51% of people unfollow brands that share irrelevant content on social. Check this out. This insight is vital to a company’s profit, especially since 67% of people are more likely to spend more with brands they follow on social, and 78% say they will visit that brand’s physical retail store.
We used social listening to identify which days and hashtags are the most popular. While we’ve already applied these findings to the hashtags in our calendar, your audience might be different from ours. You can use the same approach to find the most relevant topics for your social content outside of these days and events.
Don’t overdo it
Mind your relevance and make sure your holiday efforts aren’t overkill. You don’t need to post times per day or create posts for every hashtag holiday—you’ll lose followers and damage your reputation. Focus on one per week or a few per month. If you’re focusing on the holidays that align most meaningfully to both your company and your audience, the cadence will even out from there.
Listen to your audience
You don’t have to guess which holidays your customers want you to post about. Sprout’s Advanced Listening measures the conversation around your brand, influencers and categories to provide you with insight into how you can connect with your audience on the things that they care about most.
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Not only will insights from Advanced Listening help you identify which hashtags resonate with your audience, but it also gives you unprecedented access to critical qualitative context as to why.
As you get even more specific with your audience personas, you can also filter demographic data to identify content that resonates with targeted niches within your audience and tailor your hashtag holidays accordingly..
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